Our top-notch panel of world famous, award-winning hair stylists is tasked with selecting the global winner
of the Keune Hairstylist Awards ‘22/’23. They evaluate each submission on aesthetics, creativity and professionalism.

Joeri Rouffa

Global Ambassador Color &

You may have seen his work in Vogue, Harper’s Bazaar or Elle: Belgian hair stylist Joeri Rouffa is known for his technical precision and powerful finish. He brings his eagle eye for quality and detail to the judging panel.

Daniel Yap

Global Ambassador
Color Chameleon

At the end of the rainbow, you find Daniel Yap. Passionate about all things color, for Daniel all hair is a canvas for boundless color creations. Tip: follow the color guru on the ‘gram!

James Beaumont

Global Ambassador
1922 by J.M. Keune

If you ask James Beaumont, all barbering and hairdressing photography is art. The award-winning British barber has won multiple prizes for his powerful creations.

Mark van Westerop

Global Ambassador
Color & Style

Mark van Westerop is one of the most influential artists of the Netherlands. The 3-time Coiffure Award winner’s creations aren’t limited to the salon: you can find his work in various high fashion magazines including Harpers Bazaar, Elle, and Vogue.

Artem Kayukov

Global Winner ’21

This creative hair stylist finds inspiration in literally everything. He brings his imagination to life in hair and will evaluate if the contestants do the same.

Fiol Thormann

Global Winner ’21

The talented hair stylist Fiol Thormann – and owner of the hairdressing academy in Ahlen, Germany – is fueled by passion and love for the craft. She continues to create and have fun with cuts and colors.  

Kenny Shen

Global Winner ’21

What started as curiosity around hair led to a career spanning more than 13 years: Taiwan-based hair stylist Kenny Shen is a force in the industry. His specialties are Japanese style and block highlight.

De-Wei Liu

Global Winner ’21

You say barber looks, we say De-Wei Liu. Last year’s winner of Barber Boss category is back as a special judge to evaluate this year’s looks.

Eelco Keune

CEO Keune Haircosmetics

Eelco, the third generation Keune within our family company, is on a mission to empower hairdressers worldwide. Creativity is his middle name.

Joanne van Hoeflaken

Global Education Manager

Keune education and Joanne go hand in hand, she is always on a mission to spread the importance of education worldwide, so no wonder why she is the perfect judge for the Keune Hairstylist Awards.

Jayne Lewis-Orr

Executive Director of the Professional Beauty Group

The passion, commitment and tenacity of hair stylists makes it for Jayne such a pleasure to work in the hair and beauty industry. With all her knowledge and experience, she is the perfect judge for Keune Hairstylist Awards.

Lois Cohen


Lois knows how to catch character in one shot. You can find her work in various campaigns for global brands, such as Adidas, Nike, Daily Paper, Gucci, Playboy and editorials for Número, Elle and Vogue Italia.